Cox Report is a comprehensive summary of all media exposure for a particular angler in a tournament season. All year long, Cox Group tracks and gathers media exposure from Internet articles, banner ads, magazine, newspapers and television. After organizing the information, we calculate the exposure per media category and sum it up for the entire season. With the Cox Report, anglers are able to justify their value to current sponsors as well as work towards gaining new sponsors by using hard evidence detailing the value they can bring to a particular brand.
We are continuously working on the future of the Cox Report, as it expands into other industries.