Many people are unsure of what Public Relations really is, and how it differentiates from marketing. Public Relations, sometimes abbreviated as “PR”, is the conscience of the organization. “You can’t communicate yourself out of a problem you behaved yourself into.”
Public Relations is a management function that provides 4 services:
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- Defining objectives, policies, and philosophies
- Facilitating organizational change in harmony with adaptive environments
- Creating and maintaining a positive image for the client / business
- Most importantly, communicating with internal and external publics
Public Relations is values-driven, being concerned with reputation, not images. Cox Group has multiple decades of experience utilizing the traditional 4-step model in meeting organizational goals: research, planning, communication, and evaluation. We have taken businesses around the world to 4 continents, including inside the arctic circle and to the Orinoco River in South America.
Experience
Decades
- Sports Public Relations
- Fortune 1000
- Company Blog Entries
- Event Coverage Press Releases
- Multilingual PR
- Press Conferences
- Mass Delivery
- AP, Newswire & more
Commitment to the highest quality
Drive engagement and drive results
Over service and over deliver
Embrace opportunities from change
Additional Marketing Services
Also of interest: Social Media Marketing | Event Management | Trade Shows