Sports Marketing

One of our strengths is developing innovative sports marketing strategies for your company. From research to planning and implementation of marketing plans, we partner with our clients to identify insightful, successful and measurable solutions. We have worked with an array of clients, and our depth of experience is reflected in a variety of extreme sports and sports industries. However, NASCAR drivers, teams, sponsors and tracks have always been a constant on our client list, along with other motorsports and Offshore Powerboat Racing.

We understand the sports industry and the kinds of programs it favors and we uniquely execute them to meet our client’s expectations. Our management team consults and our creative professionals offer onsite execution and implementation, graphic design, Website & social development and custom publishing. As a full-service agency, we invent new solutions to fulfill our client’s needs. If our creative team can dream it, we’ll find a way to make it happen.

Our creative process emphasizes both strategy and visual appeal. Our pieces are aesthetically exceptional, but more importantly, they are aligned with your goals and designed to achieve maximum results. For example, our years in the industry have taught us NASCAR fans are more likely to respond to marketing and advertising collateral exhibiting a layered design, with clean lines and a sense of movement and actions. This conclusion may seem obvious, however, it takes an advanced level of expertise and experience to execute this design correctly and effectively. Our attention to detail and our avant-garde approach to our creative design work stands out, but it certainly doesn’t stand still.

We believe sports marketing paired with solid sponsorships is an important part of any organization’s strategic plan. Not only does a strategic sports marketing and sponsorship plan assist in brand promotion, it connects your brand to consumers with sports marketing activation. Cox Group can ensure your programs, campaigns and sponsorship create a competitive advantage within the marketplace. It will capture new audiences and re-engage current consumers. Our programs, sports marketing tactics and services will guarantee your sponsorship delivers an experience with real value and take consumers beyond the functional features and product quality to a partnership they can value, understand and integrate into their lifestyles.

  • Developing & promoting events
  • Consulting with fortune 500 companies
  • Managing large programs
  • Holding team partners accountable
  • Executing in many different sports


Experience in assisting corporate brands the nuances of activating a sports marketing plan.


Activating various components of many sports on 5 continents and 100’s of cities.


Always over think and prepare in advance so problems aren’t problems.

Commitment to the highest quality

Drive engagement and drive results

Over service and over deliver

Embrace opportunities from change

Additional Marketing Services

Full service marketing agency providing clients with dozens of complementary marketing tactics and services.