With more than a decade of experience in motorsports, we’ve lived the ups and downs in NASCAR. A recent article in YAHOO Sports talks about the sport today and NASCAR’s money game. Click here for full story.
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NASCAR’s Money Game (Excerpt) Yahoo_Sports
The modern-day NASCAR Sprint Cup team is essentially a research, manufacturing and marketing company. Larger organizations such as Hendrick Motorsports, Roush Fenway Racing, Richard Childress Racing and Joe Gibbs Racing, have manufacturing capacities that would make any major machine shop blush. High tech machinery with the ability to design and produce nearly every part on a race car – from engines, chassis components and bodies down to seemingly minor parts such as screws, washers and fasteners – are commonplace.
Approximately 65-70% of the cost of this infrastructure, along with a team’s other operating expenses, is funded using sponsorship dollars. The rest comes from purse money and endorsements. Teams also have in-house marketing divisions whose sole job is to find corporate sponsors and woo them into becoming business partners, thus feeding the beast that has become today’s NASCAR racing. Their assignment is equally as important as the driver’s is winning on the race track.
“NASCAR offers the best platform, dollar-for-dollar, for a company to reach their marketing goals in motorsports,” said Lencheski.