In today’s marketplace companies need an agency that can effectively develop an online community, update relevant content, manage online brand activities and, most importantly, maximize search engine ranking results. Our purpose is to explain the value and importance of online content management. Traditionally, companies have spent a lot of money on advertising, marketing and public relations and results have been acceptable. But today, companies must also invest and manage their brand in the new era of Social Media, WEB 2.0 and online communication.
Cox Group helps clients navigate through the modern day economy with WEB 2.0 applications. We simply answer the what, where, why and how much questions and show examples of what we do! In today’s economy it’s not only about survival, but about modernization and growth. We are helping companies modernized the way they interact with clients and customers through the internet. The web is a two-way highway to your company. Do you want people to travel to you and when they leave do you want them to comeback?
This new era of “WEB 2.0” is the open process of marketing and communicating with potential consumers through multiple platforms that engages your audience. Simply put, this means interacting with the online community (your customers) and developing a medium where people can find and interact with fresh and relevant content.
Where is WEB 2.0
Whether a brand Tweets on Twitter or maintains a fan page on Facebook, social media is a less expensive and an appealing interactive alternative for companies looking to build brands compared with traditional media like television or print… clients are keen on increased investments in social media strategies. – Business Journal June 2009
81 of the Fortune 500 currently have public-facing blogs. This compares with 39 percent of the Inc. 500; 41 percent of the higher education sector and 57 percent of the nation’s Top 200 Charities.
28 percent of the Fortune 500’s blogs link to Twitter accounts. (Other Fortune 500 companies have Twitter accounts, but they are not linked to their blogs)
5 of the top 10 companies have public blogs: Wal-Mart, Chevron, General Motors, Ford, and Bank of America.
90 percent of the Fortune 500’s blogs have the comments feature enabled.
10 percent of the Fortune 500’s blogs link to podcasts; 21 percent incorporate video
The computer software/hardware technology industry has the most blogs, followed by the food and drug industry, financial services, Internet services, semi-conductors, retail and automotive respectively.
“Web 2.0 concepts have led to the development and evolution of web-based communities with new tools like social-networking sites, video-sharing, Wikis & blogs. Companies now have the ability to impact and influence the decisions of their peers and also other newsmakers.”
USA Today June 2009
“The key insight of Web 2.0 is that information isn’t powerful by itself; it’s the connections that turn information into useable knowledge.”
Time Magazine February 2009
“In the current stormy economy, as companies look for new ways to market their products and engage their customers, chief executive officers are finally looking more and more at how social networking tools can extend their brands, create corporate cultures based on listening and learning, and establish their own leadership profiles.” Yes, CEO’s should Facebook & Twitter.
Forbes March 2009
How much does is cost?
In simple terms, we want to establish a blog (website), and social media sites that allow followers (customers) to migrate to and get current information about your brand. Develop fresh and relevant stories, facts, photos and videos every day for the internet that can be posted to your blog and social media platforms. Search Engine Optimize all posts (stories) so they can be found by Google and other search engines. Push content to fans (customers) and encourage followers (web traffic) to your WEB 2.0 marketing network. The blog can be added to your existing site or can be a complete stand-alone URL. The cost is a basic monthly management fee based on the amount of content (posts) uploaded each day or week. How much is it worth to you each month for new business?
A unique look into vast WEB 2.0 World. Courtesy Kansas State University