If your phone rings at 5:15 on Friday, answer it. Your 5:15 might be someone else’s 4:15 or 3:15 or even 2:15?
Be a disrupter and learn the 3 marketing lessons of David vs Goliath.
Top Shelf is associated with Extraordinary Quality, so you always need to be Extraordinary.
The amount of video consumed by the average person daily is unbelievable. You need to be a producer of content, not consumer of video content.