In the ever-evolving landscape of digital marketing, staying ahead of the curve by utilizing tips for your social media marketing is a necessity. The relentless pace of change in social media trends and platforms can leave even the most seasoned marketers feeling like they’re navigating uncharted waters. Continue reading to explore how these tips can help you not only adapt but thrive in the dynamic world of digital marketing!
The social media landscape is in a constant state of flux, with new platforms and trends coming and going all the time—with recent uncertainty surrounding potential TikTok bans in several countries leaving businesses wondering how to best maintain their social media presence. Despite these challenges, businesses must stay adaptable and learn to navigate these changes to succeed in their social media marketing efforts.
To help you ensure success in an ever-changing social media landscape, members of Young Entrepreneur Council share their tried-and-true social media marketing tips for businesses.
1. Strengthen The Organic Aspects
Spend time building the organic parts of your business. From killer SEO to just good regular content, having a strong wireframe is going to matter when popular social platforms inevitably change. If your SEO is strong, your audience will be able to find your product—whether it’s on Instagram or TikTok or whatever the next platform is—even as you figure out the algorithms. – Kaitleen Shee, GROW
2. Have A Direct Line To Your Customers
If your entire brand is built on the back of any one platform—social or otherwise—you likely don’t have a real brand or business. We always ask ourselves, “If Instagram, YouTube, Facebook or the like were to disappear tomorrow, would people still know we exist?” If the answer is no, then focus on building first-party customer data, such as email and SMS. Having direct lines of communication with your customers is key. – Jeff Cayley, Worldwide Cyclery
3. Develop A Core Strategy
Have a core strategy that will keep your online presence established and active, even as trends and restrictions come and go. Keep using platforms and content styles that work for you. Occasionally, shake things up with your audience with offbeat viral challenges, collaborations or contests to raise brand, product or cause awareness and engagement. Influencers and celebrities can help with such tactics. – Bryce Welker, Big 4 Accounting Firms
4. Establish A Consistent Brand Identity
Building a strong brand presence that transcends individual social media platforms can provide stability in a changing landscape. By establishing a consistent brand identity, businesses can create a loyal following that remains engaged regardless of the platform. This includes developing a unique brand voice and delivering consistent messaging across all social media platforms. – Candice Georgiadis, Digital Day
5. Diversify Your Presence
Similar to investing, diversification is key. Each business should be on multiple social media platforms, not just to capture the differences in audience demographics, but also to hedge their bets on any one platform. While Instagram and TikTok dominate in reels, those can also go on Facebook. While Facebook performs well with written updates, those can also be amplified on Twitter. – Joel Mathew, Fortress Consulting