Are you curious about the ever-evolving world of Google search and the statistics behind it all? Look no further! From mind-boggling search queries to the latest trends in user behavior, this is a treasure trove of insights that every marketer, SEO enthusiast, and digital entrepreneur should explore. Whether you’re seeking to enhance your online presence or simply eager to stay ahead in the game, continue reading to discover the valuable nuggets of information that can transform your digital strategy.
Google owns just a bit more than 92% of the global search engine market, which means it is a significant driver of how people look for, and find, information on the internet.
In this post, discover key Google search statistics that will help you understand more about how search words, search trends, and how Google search adapts to changing technologies.
Google’s nearest competitor, Bing, only holds 2.9% of market share, while Yahoo accounts for 1.1%. The distribution has remained relatively stable over the past few years with Google consistently claiming competitive victory thanks to detailed search results, in-depth analytics, and evolving service offerings.
Consider the rapid uptake of “Google” as a verb meaning, “to search” — “I’ll just Google it,” “can’t you Google that?” “isn’t it on Google?” It’s not an exaggeration to say that when it comes to searching for information online, Google is — by far — the digital frontrunner.
Google also makes efforts to personalize search results, in turn, increasing the chances that users will opt for Google the next time they have a question. For users that aren’t logged into a Gmail or another Google account, the company uses anonymously stored browser cookies to get a sense of search histories and preferences.
For users signed into their Google account, Chrome’s browser history provides the data necessary for Google to construct a profile based on age, language preference, gender and search preferences, which informs the type of search results returned. Location offers an easy example of this approach — if users have location services turned on, Google search results will be filtered by geographic location to increase overall relevance.
Now, let’s look at a few of this year’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy.
Top Google Search Statistics in 2023
Let’s look at how Google influences search with these latest statistics.
- 65% of SEOs say Google’s 2023 algorithm updates have positively impacted web traffic and SERP rankings.
- 70% of web analysts and SEOs say the new AI search will incentivize people to use search engines more than before.
- If generative AI was integrated into search, 75% of web professionals say it would have a positive impact on their blog.
- The top five Google searches in 2020 were “Wordle,” “Election results,” “Betty White,” “Queen Elizabeth,” and “Bob Saget.”
- 25% of desktop Google searchers end without a click, and 17% of mobile end without a click.
- Long-tailed keywords get 1.76x more clicks in organic SERPs.
- As of April 2023, Google has approximately 83.9 billion visits worldwide.
- 89% of URLs and 37% of URLs in positions 1-20 rank differently on mobile and desktop.
- Professionals ranked Trustworthiness and Expertise as the most important ranking factors in the E-E-A-T framework.
- There are now more than 1.8 billion Gmail users worldwide.
- Compressing images and text could help 25% of web pages save more than 250KB and 10% save more than 1 MB. These changes reduce bounce rates and increase page rank on Google SERPs.
- As of July 2023, Chrome accounts for 63% of the web browser market share.
- As of July 2023, 56% of web traffic searches take place on mobile.
- 54% of consumers use their phones over any other device when looking up a question on a search engine.
- Page titles with a question have a 15% higher CTR than regular titles.
- Experts think “How to”/question and answer content and review/comparison content will perform best when generative AI is incorporated into search engines.
- In 2020, 500 keywords accounted for 8.4% of all search volume.
- The average click-through rate for first place on desktop is 27.6%.
- Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine — Amazon (15%), YouTube (9%), and Bing (6%).
- 50% of U.S. consumers use voice search daily.
- 55% of people clicking on Google search ads prefer those to be text ads.
- For every $1 businesses spend on Google Ads, they make an average of $2 in revenue.
- The average click-through rate in Google Ads across industries in 2023 is 6.11%.
- The average cost-per-click for a keyword is about $0.61.
- The average cost-per-click in Google Ads in 2023 is $4.22 across all industries.
- Nearly ¼ of web professionals surveyed said direct traffic was their top source of web traffic, followed by organic, then social.
- 19% of Google SERPs show images.
- The average keyword is roughly 3-4 words long.
- The average conversion rate in Google Ads across all industries in 2023 is 7.04%.
- There are over 192 different country and region-based Google Search engines.
- When Google opened its proverbial doors in September 1998, it only averaged about 10,000 daily search queries.
With search volumes constantly fluctuating in response to world events and evolving news coverage, it’s worth knowing what searches are trending, how quickly they’re ramping up, and how they tie into similar keyword queries.
While one option is a scattershot approach — simply type a potential trend term into Google and see how many total results are reported — more targeted options often provide an easier path to improved search performance.
How To Find Trending Searches
- Google Trends
- Think with Google
- BuzzSumo
- Feedly
- Ahrefs
- Quora
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Original article published on blog.hubspot.com