For businesses today, smart social media marketing is integral to a forward progression. It has become an indispensable tool when aiming to expand reach, engage with consumers, and drive growth. There is a vast number of platforms and strategies at your disposal but knowing which and when is the real task. That’s where the concept of ‘smart’ social media marketing comes into play—a strategic approach that leverages data, creativity, and targeted techniques to achieve measurable results. Read this article for a look into the principles, strategies, and technologies behind social media marketing to leverage your business game.
Social media.
It slowly crept into our lives, little by little. Until it was the focal point of our lives.
Today, 7 in 10 Americans use social media, compared with only 5% in 2005.
Businesses took notice, and social media has since revolutionized the way we do marketing.
The benefits are endless with a well-executed social media strategy.
A few benefits of a killer social media strategy:
- Increased brand awareness
- Grow a larger audience
- Connect with your audience better
- Increased website traffic
- Generate more leads
- Make more sales and money
As you can see, there are plenty of benefits to using social media in your business.
Still not convinced? Just look at some of these eye-opening social media statistics:
- Facebook receives an estimated 4.4 billion+ visitors each month.
- Pinterest? It’s home to over 454 million users.
- 500 million+ accounts are active on Instagram daily.
It’s a large pond to go fishing in for your target audience. Not participating in social media marketing would lead to an incomplete marketing strategy.
If you’re ready to jumpstart your social media strategy, keep reading.
We’re taking a deep dive into the best cutting-edge tactics around.
1. Lay out your goals and objectives
Having a solid plan, objectives, and goals are imperative if you want to jumpstart your social media strategy.
If you don’t know what you want, how are you supposed to achieve it?
Not to mention, you can’t measure or evolve your strategies over time if you don’t have strong goals to begin with.
Your social media goals should align with your overall marketing efforts.
Writing down your goals is paramount if you want to reach them.
According to a study, you’re 30% more likely to be successful if you write your goals down. In some studies that number is as high as 40%.
How to set attainable goals to slay your social media marketing strategy:
- Use numbers (such as: reach 5000 Instagram followers)
- Always set a deadline
- Be specific and make your goals “SMART”
- Make your goals in line with your entire marketing strategy
2. Research and learn about your audience
Connecting and engaging with your audience is crucial in today’s marketing if you want to turn a profit.
But, in order to do that, you need to understand your audience – inside and out.
You should be able to pinpoint their needs, wants, and desires -if you have a hope of creating a successful social media strategy.
How can you better understand your audience?
- Survey your audience to better grasp their pain points
- Look carefully at their demographics
- Take part in conversations on forums filled with your target audience
- Respond to comments on your blog, and comment on other blogs with the same target audience
- Reply to all comments or questions on your social media channels
- Collect feedback (using one of the many user feedback tools available)
Once you get a feel for who your target audience is, you’re better equipped to help them. They want to deal with businesses who care – not just a faceless brand.
Which makes this a vital step in creating any social media strategy.
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Original article published on bloggingwizard.com
