Through the eyes of the vice president of ad marketing at Roku, there are particular ways to navigate the holiday season as a marketer. Learn what to watch out for and the techniques needed for a successful holiday season by continuing to read this article. The holidays are an important time: The season showcases the…
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Over the past few years, a new form of marketing has come about which is influencer marketing. This type of marketing has taken the world by storm utilizing people with huge followings to promote brands. Keep reading this article to find out if influencer marketing is suitable for your business and the variety of options…
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Marketing in your own country is one thing, but marketing somewhere international is completely different. There are different factors to consider when starting a global marketing campaign. In order to prevent failures and only have success, certain steps should take place. Learn the steps needed by continuing to read this article. Businesses that successfully navigate…
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Ever wondered how to create the most valuable and useful team in your business? Continue reading to find the answers by learning tips on building diversity, embracing uniqueness, fostering a collaborative event, and knowing when to call it quits. We’ve all seen an unfortunate or offensive brand campaign and thought, “How did that get approved?”…
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When starting a new business, founders should know particular terms that can help with their success. Keep reading to learn these terms and their meaning to improve your communication as a startup founder. It’s important to understand the terms people in a given field use not just because they let you communicate with industry insiders,…
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As talks of another recession have been floating around, business owners have been scrambling to figure out the best ways to protect their businesses. An expert on the topic gives tips and tricks on preparing for tough economic times. Keep reading to learn valuable steps to protect your business during a recession. Over the years,…
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Using social media to expand your business is crucial for any entrepreneur. Continue reading to find out which platforms to use, the type of content needed, how to expand your reach, and make the algorithm work for you. The official birth date of the internet is January 1, 1983. Many scientists and engineers have spent their…
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Struggling to calculate your return on investment? Keep reading to find out the tactics and frameworks used for ultimate success in your business. When I was a consultant at McKinsey, we helped Fortune 500 companies optimize their marketing spend. With the help of statistics PhDs, we applied complex statistical models to customer data to identify…
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