Influencer Marketing

Over the past few years, a new form of marketing has come about which is influencer marketing.  This type of marketing has taken the world by storm utilizing people with huge followings to promote brands. Keep reading this article to find out if influencer marketing is suitable for your business and the variety of options…

Tips to Have the Most Efficient Team

Ever wondered how to create the most valuable and useful team in your business?  Continue reading to find the answers by learning tips on building diversity, embracing uniqueness, fostering a collaborative event, and knowing when to call it quits.  We’ve all seen an unfortunate or offensive brand campaign and thought, “How did that get approved?”…

Startup Terms New Founders Should Know

When starting a new business, founders should know particular terms that can help with their success.  Keep reading to learn these terms and their meaning to improve your communication as a startup founder.  It’s important to understand the terms people in a given field use not just because they let you communicate with industry insiders,…

How Businesses Can Prep For a Recession

As talks of another recession have been floating around, business owners have been scrambling to figure out the best ways to protect their businesses.  An expert on the topic gives tips and tricks on preparing for tough economic times. Keep reading to learn valuable steps to protect your business during a recession.   Over the years,…