As talks of another recession have been floating around, business owners have been scrambling to figure out the best ways to protect their businesses. An expert on the topic gives tips and tricks on preparing for tough economic times. Keep reading to learn valuable steps to protect your business during a recession. Over the years,…
Using social media to expand your business is crucial for any entrepreneur. Continue reading to find out which platforms to use, the type of content needed, how to expand your reach, and make the algorithm work for you. The official birth date of the internet is January 1, 1983. Many scientists and engineers have spent their…
Struggling to calculate your return on investment? Keep reading to find out the tactics and frameworks used for ultimate success in your business. When I was a consultant at McKinsey, we helped Fortune 500 companies optimize their marketing spend. With the help of statistics PhDs, we applied complex statistical models to customer data to identify…
Creating custom content is vital to help position your company as an expert and allows you to build relationships with your audience. Continue reading to learn how these four tips can help you to get your content to the next level. Creating content is extremely important. Seems obvious, right? Well, many companies struggle with not…
An entrepreneur discusses how to avoid losing money through Marketing and PR during a shaky economy. Keep reading to learn tips and techniques on how to save money with marketing while sustaining a competitive edge. When the economy is unpredictable, it’s difficult to plan. Yet, plan you must. Even when you love your PR and marketing agency, during these times,…
Four entrepreneurs shared their tips on how to hold themselves accountable so they can reach their goals. Learn how these business owners keep track of their calendars, receive feedback, reflect on their work and measure their results in the article below. As an entrepreneur and business owner, you are undoubtedly familiar with the importance of…
Taking the leap of faith and starting your own business is not for the faint of heart. However, continue reading to learn why starting a business isn’t as risky as you may initially think. When I tell folks I am an entrepreneur, they often respond that I am brave for taking such a huge risk.…
When it comes to marketing yourself, LinkedIn is the place to do it, especially in the beginning. The ability to connect with others in your field and apply for jobs in your area makes it a one-stop shop for any career needs. Continue reading for 15 LinkedIn tactics to build your brand’s reputation. In the…